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My name is Rafael Echevarría

I am a communications expert, business developer and writer.


My purpose

To connect with people and help companies transcend.

How can I help you?

Large companies are realizing that in order to stay relevant they must connect with their targets at a deeper level. Without a clear purpose that connects with their values as well as their needs, companies lose focus and the ability to grow.

As a manager of multinational companies, I have always understood the importance of establishing an authentic -even transcendent- relationship between the brand and the market. For more than 10 years I have helped CEOs, stakeholders and teams to align around the same objective, contributing to successfully reposition brands.

To do so, I develop and implement creative communication tactics and strategies that connect the company’s purpose with its market, creating new and strong brand relationships.

The result has always been the growth of the companies, the increase of the brand’s prestige in their respective markets and the strengthening of the value proposition.

I’m ready if your company is ready.

¿Cómo te puedo ayudar?


I care about and am interested in people. I have a vocation for helping others to reach their best version. I know how to listen and understand, but also to demand.


From writing to cinema, from the miracle of biology to chemistry, curiosity has been my best companion. It has allowed me to identify the mechanisms of creativity and apply them in my career to achieve results that make a difference.


I am an executive accustomed to the international environment who, thanks to experience, has acquired a global vision. I have worked in 4 countries, I travel frequently and I am used to working with multinational and multidisciplinary teams.


I consider it essential to cultivate communication skills, both personal and business. Without communication, success cannot be achieved. That is why I develop strategies and tools that help people and organizations to achieve their goals.


First and foremost, I am result-oriented. Thanks to the experience I have acquired, I can base any action or campaign on a rigorous knowledge of the market and the business.

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