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Exponential growth for a scale-up

Innovation and technology at the service of customer satisfaction

Wideum develops remote assistance solutions for smart glasses and smartphones.
The advice of dircompartners focused on the design of a new brand image, the development of a new website that reflected the new personality of the company and the execution of communication and marketing campaigns to generate leads and business.

Brand Redesign

Wideum needed to transition from a national single-product start-up to a multinational with a broad suite of remote service solutions for B2B.
  1. What do we want to be?
    We discover the essence of the brand and the culture of the company. We define your visual and verbal identity for the new stage of growth.
  2. What specialists do we need?

    We look for the right design studio and web agency for the challenge.

  3. A new image for a new stage
    We create a new website and social media profiles to connect with target customers.

The result: a young and fresh brand of international scope, recognized by customers and suppliers.


Wideum’s new website had to present remote service solutions and generate leads in 7 languages. It is your main sales tool and the first point of contact with customers.
  1. New business-oriented website
    Wideum’s new website had to present remote service solutions and generate leads in 7 languages. It is your main sales tool and the first point of contact with customers.
  2. Informative and motivating content
    We update the content: we write blogs, case studies, add new pages and write more succinct web text.
  3. Search Engine Optimization & Keywords
    We help to improve the positioning of the web page with SEO in search engines with a correct application of keywords in the structure and in the content.

The result: We created a customer entry portal to Wideum’s value proposition designed to generate credibility and leads.

Sales strategy and

Lead generation

With an unbeatable market situation thanks to the pandemic due to movement restrictions, we wanted to capitalize on the acceleration of the digital transformation of technical services.
  1. Sales strategy

    We advise on the definition of objectives by type of client (A / B / C) and channel (direct / indirect) and the commercial resources and incentives dedicated to each one.
  2. Advertising

    Recently we have produced from the concept the filming of four ads (corporate and products) and a Google ads campaign to grow in the US with new products.
  3. Events (edit)

    We have coordinated Wideum’s attendance at events such as Advanced factories 4.0, Mobile World Congress and an exclusive webinar with Realwear.
Outcome : a 12-month sales increase of 30% and more than three times as many new leads.
To see the result of the collaboration of dircompartners in Wideum, visit their website:

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