Club House (Club House) is an audio social network for sharing constructive conversations between industry professionals and celebrities. It works in a very simple way: it is like an interactive radio program in which all participants can speak.
It is still by invitation only, but it is not difficult to sign up. It works by topic or channel, which can be chosen to track or just create your own. Business people like Elon Musk, or celebrities like Oprah are using an anonymous account to test the app. The community is full of interesting people from the tech industry, marketers, investors, and influencers. The exclusivity (each user can only invite a limited number of their contacts) has made it a rather restricted conversation application with interesting people.
Why could it be relevant to you? It is a platform that will provide new and important opportunities for brands and marketing, professionals and also personal:
1. Networking. In the world of COVID-19, lockdowns and travel bans, there aren’t many conferences and business events where executives expose themselves to the right audience. In Clubhouse, you can quickly build a room where your team, new product developers, or brand ambassadors can engage in exclusive conversations on a large scale.
2. Opinion leadership and influencers participation. Active participation in the room, as a moderator or presenter, will also give you the opportunity to show your knowledge and be noticed by people interested in your business and recognize you as a person of authority. This also appears to be a medium that will naturally lend itself to working with key influencers and opinion leaders (KOLs).
3. Spread news. There aren’t a ton of reporters and media outlets on the app yet, but as this community grows, all sorts of great use cases for social audio will emerge. People will start creating rooms to share breaking news, protests, a political convention or a product launch… all live. It will be a natural environment for those who work in the broadcast media. It will be a great tool for reinventing the traditional press conference, especially if they eventually add video to your offering. But what will not be is a podcast.
The one thing the platform isn’t about: direct sales and sponsored sales pitches … at least for now. Linkedin and Facebook were originally conceived to connect with people and today they are powerful sales engines.
