If things are defined both by what they are and what they are not…
…we are not an agency.
We are clear about what we can contribute to a company in birth stage, growth or international expansion. There are five very important things:
1. Advice. Let yourself be advised by professionals in communication and the management of messages and the media. Do not place your hopes in the recommendations of a friendly journalist or an employee who once watched a video on YouTube. It doesn’t usually work.
2. Trust. You can’t go wrong: clients, employees and investors are looking at you with a magnifying glass. Only a close personal relationship with a professional with a function as complex as communication can guarantee your success.
3. Business. The responsibilities of a communications director are closely tied to the company’s strategy. If you are going to have responsibility over internal, external, product, corporate, CSR communication, etc. you should be very close to the CEO. Understanding the business priorities, above all the commercial ones, and guide the proposed initiatives are part of our mandate.
4. Experience. You need a communicator with managerial skills. Just like you need a CFO or HR manager: specialized training and skills first. A journalist, even if he has extensive experience in the media, does not always fit into the culture of the company and has the skills to manage teams. His job is usually on the street, looking for the news, managing his sources of information. The professional you need knows and uses all the tools available to the Dircom: institutional relations, media relations, crisis management, internal communication, brand, social action, online communication, sponsorship and value management, among others.
5. Flexibility. Yes, flexibility. What do you need an action in the press? They provide you with the best resources in Europe. Not? Well nothing. What do you need an online inbound marketing campaign? They work with the best. Not? Well, nothing happens because our partners do not have to make a person’s position profitable.
What if you need a presentation to investors? We can help you with the best powerpoint designers, a modern and sharp storytelling and much more.
