The most common objective of all start ups is to achieve rapid but solid growth and validate their proposal in the market. Clearly, to achieve that goal, a startup needs to be seen and heard by a large number of people. There are many traditional communication strategies such as press, public relations and advertising, but they no longer solve your specific and innovative needs and demands with an increasingly absent audience. These disruptive companies must adopt out-of-the-box communication strategies, not just to reach people, but to build a strong connection. Some of the best customer communication strategies for startups are:
Clear and simple positioning
The first thing when designing a communication strategy for your startup is to be clear about who you are and what you do. It may seem elementary, but it is crucial and a key to connecting with employees, investors and customers.
A great story could be the anchor of a solid communication strategy: integrate your story on a website, social network and print it on a poster to hang in the offices, which includes what your startup does, for whom, and why.
Create a supreme customer experience
It is a critical element of your value proposition. Give the utmost importance to customer service, as that is what sets your startup apart from the rest. Prioritizing resources will be helpful; The kind of experience you create for your clients will certainly help your startup in the long run.
Agile and effective internal communication
Yes, internal communication is critical communication because it addresses the architects of your success: your employees. Email, slack, whatsapp or other social networks should help keep the team connected but at the same time be efficient, aligned but creative. Remember that any communication other than face-to-face is an imperfect substitute for human contact. But don’t let the contact become a distraction.
Execution holds the key
With too many communication strategies, it is time to move on to the execution phase. An established work plan for execution is as important as your communication strategy. Decide who is appropriate to carry it out and hold this team or one person accountable for achieving your startup’s communication goals. If you do not have the internal resource or it is not appropriate, do not sacrifice time waiting for the moment: look for an external communication professional that translates your objectives into results.
More good practices, with concrete technology examples in this blog:
https://droplr.com/blog/2020/04/14/6-communication-best-practices-for-startups-in-2020/
